Independent Music Promotions is a music promotion company working exclusively with "music with depth" worldwide run by James Moore, bestselling author of the marketing book series Your Band Is A Virus. The site serves as a valuable resource for independent musicians, covering DIY promotion tactics from creating EPK's and bios to presenting your music properly to the press and getting bloggers to review your music. Many of the tips described in detail on the website follow the ethos of the book, which encourages creating music for the sake of itself as well as utilizing unorthodox viral marketing methods. I.M.P and James Moore have been featured in a host of publications, from ASCAP to Sonicbids.